Phú Mỹ Leaves a Strong Mark at the 2026 Đắk Lắk Durian Festival
ĐẮK LẮK, VIETNAM — From interactive exhibition booths highlighting advanced crop nutrition and smart agriculture technologies to vibrant roadshows and cultural celebrations, PetroVietnam Fertilizer and Chemicals Corporation (PVFCCo – Phú Mỹ) made a significant impression at the 2026 Đắk Lắk Durian Festival. As a Main Sponsor, the brand reinforced its commitment to accompanying Vietnamese farmers and elevating the country’s durian sector.
A Comprehensive Nutrition Solution for Durian Orchards
Under the theme "Đắk Lắk Durian – Connecting and Reaching Farther," the 2026 Đắk Lắk Durian Festival takes place from August 15 to September 2, 2026, featuring a diverse array of cultural, commercial, and tourism events.
A central highlight of Phú Mỹ's presence was its interactive booth in the specialized durian and OCOP product exhibition area, held at the Đắk Lắk Cultural & Tourism Center. Designed to showcase tailored fertilization strategies for durian trees, the booth attracted a large number of farmers, industry partners, and festival visitors.
Phú Mỹ introduced its key product lines—including Phú Mỹ Organic, Phú Mỹ DAP, and specialized Phú Mỹ NPK formulations. These products provide comprehensive nutritional support tailored to different growth stages, soil characteristics, and local microclimates.
With global export standards becoming increasingly stringent, heavy metal control—particularly Cadmium (Cd)—has become a paramount concern for growers. Phú Mỹ Organic and NPK product lines maintain strictly controlled, ultra-low Cadmium levels, helping farmers meet international safety requirements and enhance product value for premium export markets.
Empowering Agriculture Through Digital & Smart Technologies
Technology served as a key feature of Phú Mỹ's pavilion, featuring agricultural drones and digital farming applications. Phú Mỹ is actively introducing smart soil nutrient testing devices integrated directly into the Phú Mỹ Mobile App. In collaboration with industry experts, the company is also digitizing standard durian cultivation protocols aimed at achieving export certification.
Through these innovations, growers gain actionable tools to monitor soil health, apply fertilizers scientifically, cut unnecessary input costs, and fulfill requirements for agricultural transparency and origin traceability.
Throughout the event, Phú Mỹ's technical experts engaged directly with local farmers, providing hands-on consultation on soil management, balanced nutrition, and real-world orchard challenges. To enhance visitor engagement, the booth hosted interactive mini-games, gift giveaways, and lucky draws daily.
Promoting the "Queen of the Green Canopy"
Phú Mỹ's presence resonated across multiple festival activities:
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The Durian Motorcade: On August 16, Phú Mỹ joined a spectacular parade of approximately 500 pick-up trucks transporting fresh durians from Krông Pắc to Buôn Ma Thuột. Vehicles bearing the signature slogan "Phú Mỹ – For Bountiful Harvests" added vibrant energy to the journey connecting local orchards to the festival hub.
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Art Photography Exhibition: Phú Mỹ participated in the "Queen of the Green Canopy" art photography exhibition. Capturing authentic moments from field trips alongside farmers and local distributors, photographs taken by Phú Mỹ staff were recognized with awards in the festival's special durian creation category.
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Cultural Gala Night: Phú Mỹ will also sponsor the grand musical event "Đắk Lắk Rising and Shining" on the evening of August 22, celebrating the land, culture, and agricultural excellence of the Central Highlands.
Spreading the Vision of "Bountiful Harvests"
The ethos behind "Phú Mỹ – For Bountiful Harvests" seamlessly aligns with the festival's mission of "Connecting and Reaching Farther." The corporate vision focuses on sustainable crop health, superior fruit quality, scientific transparency, and expanding market access to high-value global destinations.
Through its active participation in the 2026 Đắk Lắk Durian Festival, PVFCCo – Phú Mỹ continues to bridge scientific nutrition and digital technology with real-world farming practices, driving long-term value for Vietnamese agricultural products.
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